The benefits of a co-ordinated leaflet printing campaign

Leaflets are a great way to boost sales just when you need them.

A one-off leaflet printing project is great for getting your message out in a hurry. Ideal for promoting a new store opening, a limited time special offer, a sale or a one off event.

However, the real power of leaflets is when you use them as part of an on-going campaign.

It has been proven that most customers will only make a purchase after they have seen a company's marketing messages on at least SIX different occasions. Obviously there are exceptions to that rule but on the whole it is undeniably true. On average you need to get your message under the nose of your prospect SIX TIMES before he will buy from you.

I know what you are thinking. That sounds expensive! Well not if you utilise the power of leaflet printing.


The cost of leaflet printing has reduced dramatically over the last few years, thanks in no small part to the internet. You can now use this to your advantage by producing not just a one-off leaflet but a co-ordinated campaign.

You might decide to send out the same leaflet design time and again. A better idea is to change your message slightly each time. Dont change the whole look and feel of your leaflet campaign - you want your prospects to know that all your leaflets have come from the same company. But to avoid boredom and 'switch off' alter your sales messages slightly. Change the photographs or illustrations you use. Promote a different special offer each time.

Don't give up too early - stick with your leaflet printing campaign. Remember, if you win sales before your sixth mailing then you are doing extremely well. Be persistent and the results should speak for themselves.